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Make Your Content PREsell! http://www.yahoo.com/ Just enter your Site Concept keyword and hit Search. Or drill down through the categories until you find the right subcategory that contains the merchants that fit. You can do the same thing at… LookSmart http://www.looksmart.com/ Open Directory Project http://dmoz.org/ 6.1.3. Grow Through Search Engines & Directories Now for a few of my favorite tricks… How else can you find merchants on the Search Engines? Easy!… 1) Visit the advertisers! … Is that a radical concept, or what? Yes, I m actually suggesting that you click on a banner ad! Actually, the Search Engines advertise in different ways nowadays… For example, Google sells a big text link at the top of each page, as well as smaller ones along the right edge of each page, according to keyword. Odds are these merchants have affiliate programs. Others, of course, have straight banners. As much as possible, they try to match the banner according to the search term. 2) Sniff affiliate sites (they ve already done the homework for you!)… Let s continue our search for shoe affiliates. Remember our +shoes +affiliate search from a previous section? Well, you found a shoe e-shop with an affiliate program, called Shoebuy.com. Perfect fit!… Shoebuy.com fits with an idea that you had added to the IDEAS FOR CONTENT column. So you entered Shoebuy.com into your list of POSSIBLE PARTNERS for the (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 123
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Make Your Content PREsell! (The + sign means that both words must appear on the Web page returned by the search.) Or if that turns up a blank, enter it like this… Do this at… AltaVista (http://www.altavista.com/), Google (http://www.google.com/), Overture (http://www.overture.com/), and/or… Ixquick (http://www.ixquick.com/). This will yield (after you eliminate the junk!) either merchants with affiliate programs or content sites that are affiliates. Visit the Top 10 sites at each (do 20 if you re feeling ambitious!). If it s a merchant site, and if it has an affiliate program that fits your concept, you have found a POSSIBLE PARTNER! Enter what kind of merchandise they sell and the URL of the join page into POSSIBLE PARTNERS for the keywords that fit. If it s a content site, review its content and follow the links out as explained earlier — add to your columns of POSSIBLE PARTNERS and IDEAS FOR CONTENT. Repeat the process for the 5-10 most profitable keywords in your MASTER KEYWORD LIST. 6.1.2. Grow Through Directories… Search and/or Drill Down Directories are also a good source. My favorite is still… … I don t need to give you the URL, do I? OK, OK, just in case… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 122
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Make Your Content PREsell! Remember what I said earlier? OK, OK, I ll repeat it here… Even if your main goal is to PREsell your own service, don t discount the idea of a referral marketing strategy and its potential secondary income. Consider this… Out of every 100 visitors to your site, it s likely that only a small percentage will follow through and contact you immediately about your professional service. The others? Well, maybe they have slightly different needs. Perhaps they are looking for a lower-cost option. There are any number of possibilities why a visitor may not be an ideal candidate for your service. You could, if you wished, let those visitors proceed merrily on their way. But why would you? After all, you worked very hard to get them here, right? So why not make recommendations for niche-related, non-competing products and/or services that may be more suited to the needs of those visitors? That way, your traffic is not wasted. Instead, it supports an additional revenue stream. As well, by offering links to non-competing sites which will also provide solutions for your visitors, your site becomes an even more valuable resource (a key credibility factor for both the local and global Service Seller). So you, too, need to build a list of potential and profitable partners. 6.1.1. Grow Through Search Engines… Straight Search I guess a good place to start your search for merchants would be… … of course, at the Search Engines! Do a search for one of your keywords, plus the word affiliate. Like this… +keyword +affiliate Let s suppose you love shoes… the history of shoes, the styles, the functions. It s AllAboutShoes.com! But don t register it yet… you still might change your mind! So now, of course, you re looking for great merchant-partners. Here s what to enter at AltaVista… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 121
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Make Your Content PREsell! 6. DAY 4 Grow, Prune and Group Best Affiliate Programs What should you ask of prospective merchant partners?… SHOW ME THE MONEY! — Jerry Maguire (1996) Find, research, and select 5 affiliate programs that fit with your Site Concept. You must rate these merchants as excellent, and you must feel good about representing them. Remember, your recommendations reflect upon who you are… your integrity is at stake. If, for some reason, the nature of your service precludes a second income stream, or this option does not fit what you are trying to accomplish on the Net, skip ahead to DAY 5. With this goal in mind… 6.1. Grow Your List of Only one thing to do before you finalize the Site Concept/Concept Keyword - and that s when you choose the domain name of your Theme-Based Content Site!… Grow a list of good merchants with affiliate programs who have product lines that fit. Then choose the best ones and group them according to high-profitability keywords. In other words… let s expand our list of POSSIBLE PARTNERS that we started in DAY 3. There are lots of great places on the Net to do this, as long as you know where to look. What? You don t know? Relax… … I do. Hey, that s the guide part in my name, Action Guide! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 120
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Make Your Content PREsell! Grow your MASTER KEYWORD LIST ever bigger, ever more profitable. This yields the raw material for new Keyword-Focused Content Pages. All done? Phew! I don t know about you, but I ve got to… … get up and stretch. You should do the same. It s been a good day — you have literally done a month s worth of smart research. See you tomorrow, a fun day where we figure out our sources of income. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 119
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Make Your Content PREsell! … blueprint! To summarize the whole DAY… Brainstorm & Research the best possible highest-profitability keywords. Decide which ones will form the content for your site. You ve got a great list of profitable content, almost ready to write itself! Please, please, please note… DAY 2 (Develop Best Site Concept) and DAY 3 (Brainstorm Profitable Topics) literally build your business blueprint. It s important to take your time and work through these two DAYS until you get it and do it. These two DAYS appear so easy. It s so tempting to fly through them. Don t. Work these days thoroughly. Remember. Site Build It! works, if you… … work it! 5.5. Goal Wrapup Have you achieved your Goal-of-the-DAY? Remember?… Brainstorm a big list of profitable keywords (future topics for your site) related to your chosen Site Concept keyword. If you have reached your goal, read your Ongoing Goal below. If not, please stay with this DAY until you reach it. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 118
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Make Your Content PREsell! 5.4. Your Business Blueprint As you create, build, review and analyze your MASTER KEYWORD LIST, you ll refine your original Site Concept and the topics that will appear in your site. Each page in your site focuses on a topic — the topic will be one of the profitable keywords in your MASTER KEYWORD LIST. Luckily, the best way to score with both Search Engines and your human visitors is to focus on a single topic. Each Keyword-Focused Content Page has a topic that is based on one of your keywords. Important tip How do you decide which topics (i.e., keywords) to write about? Choose those that… fit with your Site Concept and… concentrate on keywords with a good PROFITABILITY score and… provide you with the opportunity to build good content (SUPPLY SITE INFO has sparked good ideas) and… have a good number of POSSIBLE PARTNERS (more about this on DAY 4). and, of course… you know (or can research) and enjoy. When you re ready to write your site, start with the keywords that have the best combination of HIGH DEMAND and LOW SUPPLY (especially the ones that you really enjoy and know!) and a good number of POSSIBLE PARTNERS. Each page wraps a high-value topic around each Specific Keyword, following the guidelines outlined above. I hope you see what you ve done already. Yes, you ve created your site s… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 117
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Make Your Content PREsell! But let s say that someone just found our page about order fulfillment. It s a terrific high-value page that delivers just what she was searching for. But how to lead that into a click to MYPS!??? Remember… PREselling is really about selling yourself to your customer through great content. So once we have PREsold with great content about fulfillment issues on the Net, we d lead into a few closing links… First, we join the program of a good fulfillment company. We provide a link to them for their wonderful fulfillment services. Then, we add a pricing link like this… Before you can fulfill orders, you have to sell, of course. The generally recognized BIBLE of Net-selling is called Make Your Site SELL!. Highly recommended…. http://myps.sitesell.com/ CLICK! And we ll follow that link with this one… And before you can sell, your price has to be right. I have found a pricing technology that has been receiving kudos from experts who are on the cutting edge. I highly recommend it. See what you think… http://myps.sitesell.com/ CLICK! Our target customer does not necessarily have to be looking for pricing info — if we can intercept her in any of her daily needs, we can make her aware of this wonderful pricing product that she will realize she needs. Bottom line? If your keyword attracts your target market, there is always a way, with just a touch of creativity, to stretch her to other products that are likely also to fall within her list of needs. Your success depends on starting and nurturing a relationship with your target group. Thinking like your potential client has to become second nature to you — you continuously need to make a positive first impression. Wow! What a DAY! Let s do a quick review… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 116
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Make Your Content PREsell! Just trace their steps as they develop their product, write their sites, build traffic, take orders and ship product. Intercept them with your message. What words would they look for? Our site must solve that problem. An example… what s a common issue for people selling products on the Net? Fulfillment, just to name one. Taking orders, shipping, product development, market research, feasibility studies, writing sales copy, credit card processing, shipping, to name just a few others. There are so many starting points that the head spins. Anyone looking up terms like the ones above will also have a need to price products more effectively. They qualify themselves as serious business people with serious needs. Exactly the right kind of people for MYPS!. So I ll intercept them when they search for, let s say, fulfillment-related topics, provide them with great content about fulfillment, and then also introduce them to the concept of pricing. So let s choose General Keywords, like catalog and fulfillment and sales and customer service (just to pick a few). Are you thinking… What does fulfillment or customer service or sales have to do with Make Your Price Sell!? Absolutely… positively… … nothing. And everything. Nothing… This means that we can t use these words for our Theme-Based Content Site about pricing. It would dilute its power, both with our human visitors and especially with the Search Engines. Everything… This means that we can reach them through a brand new site. For example, if someone is searching for fulfillment (in the non-Zen sense of the word!), she already has a product. A product that needs a Perfect Price. Here s what we d do — start a new B&R session on fulfillment. If it looks like there are lots of good, profitable topics (and believe me, there are!), we d develop a second site about fulfillment. Remember, the affiliate game is a numbers game. Set up one profitable site (on pricing) and then do another one that reaches your same target market, in a different way. Obviously, Keyword-Focused Content Pages about pricing are much more tightly targeted to our Make Your Price Sell! product. It s easy to write a good page that ends in a recommendation to visit MYPS!. And of course, this is a must do. It s easy and effective. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 115
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Make Your Content PREsell! We re already affiliates of SiteSell.com because Make Your Price Sell! (MYPS!) is a perfect fit for this concept. We ll also provide links to good pricing books at an online bookstore, as well as other related vendors (more in-depth details on how to choose affiliate programs appear in DAY 4). Heck, we ll even provide links to… … old Vincent Price videos! Let s answer the visitor question that we posed earlier… Question #1 –Who are they? Answer — Writers, software companies, manufacturers in any industry you can imagine. We ll come up with a lot more answers and then figure out how to reach them. Let s be specific and break them down into niche segments. What do they do? What kind of things would they search for at a Search Engine that is related to their occupations? Question #2 –What are they trying to do? Answer — They are looking to sell their products or information and have no idea of what they should charge for their product. As affiliates of SiteSell.com, we know that MYPS! can help them… they just don t know it yet. So, yes, we ve worked on obvious words like pricing and pricing software and pricing together with their industry, and so forth. And we ve figured out every way that they could possibly search for that information (ex., setting a price, how to price ). But now for the million dollar question (just call me Regis!)… And here s an important point. I call it interception marketing … Question –What other stuff, besides pricing, do they look for? Answer — They ll look for anything that is related to their business. Figure out what problem your target market is trying to solve when they do a search. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 114
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