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Make Your Content PREsell! If you have reached your goal, read your Ongoing Goal below. If not, please stay with this DAY until you reach it. Ongoing Goal… Now that you have found your perfect, just right Site Concept, consider the bigger picture. When you finish this, your first site, will you broaden the concept until you have your own mini-portal? Or will you start a second, unrelated site? STOP!… … Don t go any further! We took a gigantic step today. We laid the foundation. We ll build upon it tomorrow. Now that you ve got the hang of naming, go out for a walk, relax… name a park or a bridge or something. See you tomorrow… … the first day of the rest of your business! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 175
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Make Your Content PREsell! If I had to summarize today, and in fact the entire 10 DAY process, into just two lines, it would be… Important tip Pick something you know and love… AND … that has excellent profitability! One without the other is much less likely to succeed. Yes, you can win by doing something you don t enjoy doing. But it s a heck of a lot harder. And sure… you could just say to hang with what people will pay for, I want to do what excites me… and that would be OK. You might even luck into a winner of a concept. But it would be luck. On the other hand, if your payoff is the sheer enjoyment of doing a hobby, that s great, too. One of the most clear-headed thinkers, and biggest winners, and one of my favorite writers on the Net, is John Audette. John calls this… Niche with Passion. It s one of his Sweet 16 Principles for Building a Successful Internet Business . It takes a coldhearted business person to make money at something that she does not particularly like. Few of us qualify. Of course, if you do, don t hesitate to go where the PROFITABILITY seems to be, first and foremost! But, for most folks… Pick something you know and love… and that has excellent PROFITABILITY! When in doubt, err on the side of passion. I don t know about you, but I m exhausted… … those seven-clicks-to-register took a lot out of me! Let s review our goals now, then take a well-deserved break. 7.5. Goal Wrapup Have you achieved your Goal-of-the-DAY? Remember?… Goal-of-the-DAY… Narrow or broaden your Site Concept until it is, to quote Goldilocks, just right. Not too narrow… not too broad. Then register your domain. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 174
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Make Your Content PREsell! The annual SBI! fee includes all upgrades to the Manager during the year, too. The Manager is only for those with active Site Build It! accounts — it checks with the SiteSell servers to verify this. As soon as you have successfully registered your domain, the Manager program will ask you if you want to transfer your brainstormed list of keywords from temporary.com over to your new domain. Say Yes. (You can still use temporary.com as a scratchpad to brainstorm a new MASTER KEYWORD LIST for another Site Concept keyword.) OK! You ve got your domain, and you re ready to build a site and get/send e-mail at/from your new domain. As soon as you successfully register your domain, Site Build It! sends you two e-mails. Check your inbox for them now… 1) Site Build It! is Ready for You!… — This one confirms that your domain has been registered. It tells you how to login and use the SiteBuilder and TrafficCenter at Site Central. You re all set to build a Theme-Based Content site, full of Keyword-Focused Content Pages. Yes, it s time to build income through content! 2) Site Build It! Catchall E-mail is Set Up! — This one confirms your catchall e-mail address and shows you how to use it. Normally (99.99% of the time!), you should receive the above two e-mails within minutes of registering your domain. If you do not get it within one hour, contact… sbi-support@sitesell.com 7.4. So What s the Point? Here s the whole point of DAY 5… Take your time on the domain name and the concept — the choice you make here can literally make or break your results. If you still feel like this… … you re not ready to register a domain. Be sure. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 173
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Make Your Content PREsell! All your info is pre-filled in. So all you have to do is review it, agree to the hosting agreement, and make your final click… The system will register your new domain name on the Internet and with the server- side SiteBuilder and TrafficCenter system of tools. Oops, I forgot one last click. Once Site Build It! confirms you have your domain registered on the Net, close the browser window and go back to the Manager to complete the job… CLICK 7 — Return to the Manager and you ll see this window… Click Proceed — this will enter the domain name into your Manager s domain name menu. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 172
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Make Your Content PREsell! OK, OK, it s not that serious. We ll make the best of it, and maybe you made a great choice without my help . Even if you have registered (or completed a domain transfer), still do theses steps. This process lists your domain name in the Manager s DOMAIN LIST, necessary to do many of the Manager s key functions (ex., export all your URLs into mass- submission bids at the Pay-Per-Click Search Engines). CLICK 3 — Enter your SBI! Order Number (in the Get ready for Site Build It! e- mail that you received right after you ordered SBI!) and then click on… CLICK 4 — When you are asked whether you want to register a New domain or transfer an old one, click on New. Please… do not transfer an existing domain. It rarely seems to work out. It s not worth the hassle… your hassle, that is. Everything is totally out of our control. You see, we just sit here and wait for your domain to be transferred. Nothing we can do. And so many things that can go wrong. And when they do… … somehow I end up getting the blame. Really, it s far easier, and almost always better, to brainstorm up a brand new domain that best reflects your Valuable PREselling Proposition. Despite my warnings, if you still want to transfer a domain… Click on Transfer rather than New. The system will enter the domain name into your Manager s domain name menu. That s the easy part. Getting the domain name transferred so that you can actually use the server-side tools to build your site is another matter. As my mom used to say… Don t say I didn t warn you. Funny… … she was always right, too. CLICK 5 — After the Site Build It! server verifies that your Order Number is valid, the Manager opens up a browser window for you. Just enter your shiny, newly created domain name and click on the Set me up button. CLICK 6 — Almost done. CLICK 5 sends you to the… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 171
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Make Your Content PREsell! Register your domain name. OK, here s how to register your new SBI! domain in just a few clicks of the mouse… CLICK 1 — In Manager, click on in the MASTER KEYWORD LIST display. This sends you to the Domain List display, where you ll register your new domain. CLICK 2 — Click on the button. This sends you to… Just follow the onscreen instructions from there. If you have shortcut the process and have registered a new domain at the time that you first received your Get ready for Site Build It! e-mail after ordering… Geez! … I didn t want you to do that! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 170
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Make Your Content PREsell! Other countries… UK http://www.patent.gov.uk/ Canada http://strategis.ic.gc.ca/cgi-bin/sc_consu/trade marks/search_e.pl Australia http://www.ipaustralia.gov.au/trademarks/T_srch.htm It s not necessary to trademark your domain. But do make sure that you don t violate someone else s mark before you register your domain. It would be a shame to build up a great business, and then have someone who owned a trademark (before you registered your domain) force you to take it down. Just before you register, think about expandability and brand. Generally, you should start narrow-niche and then expand when all goes well. Don t mix themes on your site. You ll dilute its Search Engine effectiveness, not to mention cloud the message to your visitors. Let s continue a previous example… Suppose that you decide upon THEpricingadvisor.com. Why not register THEfulfillmentadvisor.com and THEsupportadvisor.com, etc., now, too? Eventually, you ll link them together through a master site called THEmarketingadvisor.com. Registering domains is cheap. Why not lock them all in right now? That way, your expansion path won t have pot holes when the time comes for you to grow. So give some thought to expansion now. Soon you will be able to register multiple domains with SBI! without purchasing full site-building capabilities. Just park them with us until you re ready to use them. Watch Site Build It! Xpress for this upcoming announcement. 7.3.2. Easy-Click Domain Name Registration It s easy to register your domain name with Site Build It!… click-easy! Be sure about your domain name before you register. If you decide to change your domain, we must charge a fee of CAD$50 (USD$35). It requires a lot of manual work at our end to do this. Not to mention that the techs whine for days after! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 169
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Make Your Content PREsell! 7.3.1. How to Brainstorm A Domain Name That PREsells and Ranks High In general, if you follow the guideline for creating your VPP, you won t need much help coming up with a great domain name. But if you really want to make sure that you ve left no cyber-stone unturned, try these sites… Good brainstormers… http://www.NameBoy.com/ http://homepageuniverse.com/ http://www.e-gineer.com/domainator/ http://www.startstorm.com/ Do not register your domain at any of these services… … you ll do that through Site Build It! at no extra cost. And here s a site that searches domains that have recently expired… http://www.whois.net/searchD.cgi2 If you already have an idea for a great name and just want to check to see if it s been taken… http://www.betterwhois.com/ Got a great, and available, name? Super! Now use one of these sites to check trademarks… http://www.marksonline.com/ http://www.nameprotect.com/cgi-bin/FREESearch/search.cgi http://wsj.nameprotect.com/ http://www.uspto.gov/web/menu/search.html (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 168
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Make Your Content PREsell! easy to spell easy to remember unique, descriptive, and you solid, classic, not hokey And a good domain name ends in .com, .net or .org. The usage of .com/.net/.org is well-established, unlike some new entries — .tv, for example. Remember your visitor s mindset… which has the most credibility? Also, your affiliate business should really be a global business — why use a country ending like .ca or .com.au? Naturally, if you have a plumbing business, a local domain is fine. But to maximize affiliate profits, think global. When do you use dashes in your domain name? If both versions of a 3-or-more-word domain are available, I like using the dashes because they make the word breaks more obvious to the eye. Also, the engines usually treat dashes as a space. So it may be more likely to see the entire string as separate words. Others feel, however, that the engines don t seem to care one way or the other. So use dashes if it helps readability. For example, which is easier to read?… pricing-on-the-net.com or… pricingonthenet.com Generally, do not use dashes if your domain name has only two words in it. See how netpricing.com and cyberpricing.com don t really need the help of a dash? Do use dashes (even if the domain only has two words) if the non-dash version is already being used by someone else. But be sure that you are not violating anyone s trademark (details re: trademark searching are coming). Note: Since your affiliate business is 99%+ online, the offline issues of dealing with dashes are not so important (i.e., telling people how to spell it, people forgetting to put the dash after reading your print ad, etc.). Here s the bottom line… Domain names are so cheap that it s a good idea to take both versions (with and without the dash), just to make sure that a competitor does not take names that could be confused with yours. You can always make one domain point to the main one. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 167
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Make Your Content PREsell! 3) To add credence to your USP. I ve used several different examples of services to date. For this discussion, I ll return to the advertising consultant theme. It s a perfect example of a theme that is much too broad. Not only does it not reveal much about you to your prospective customer, this broad and untargeted theme will be difficult to dominate at the Search Engines (i.e., take a top 10 search results position). In addition, Advertising consultant is such an all-encompassing theme that it would take forever to build a Web site that covered all the bases. Building a site around this theme would be an extremely unwise decision. Why? It s far too general. It s more prudent to whittle your theme down to one that makes sense to you, as well as to your prospect. For instance, take a look at the following domain names… advertising-consultants.com Too general, right? After all, other than advertising consultant, this really doesn t convey anything about the real nature of your business. small-business-advertising-solutions.com Better. At least we know your service targets small businesses. small-business-budget-advertising-solutions.com Better still. Now we know your service targets budget-minded small businesses. (See how the niche is becoming more focused?) And as an additional benefit, the USP becomes easier to define as your niche tightens… Advertising consultants for budget-minded small businesses! I can t emphasize enough the importance of getting your theme narrowed just right … narrowed to the point that it still offers plenty of opportunities for profit (narrow your niche too much, and your market disappears), but not too broad as to be dilute your USP. 7.3. Register Your Domain Important tip Let s do a quick recap. A good domain name is… short and sharp meaningful — conveys a clear message (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 166
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