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Important tip If you do not click on Build It!, your page information will Make Your Content PREsell! 2) Create new content — as long as your page passes the analysis test, or is not far off, you ll get much better results if you spend time creating new pages rather than tweaking old ones for Search Engine perfection. How well does the Analyze It! module work, exactly? Very well — in fact, SBI! Product Manager, Paul Crane, feels it outperforms Webposition Gold (well-known as the industry standard for SEO software). Paul wrote a great article about his positive experiences with the Analyze It! module. Take a few minutes to quickly review it before we continue… http://www.sitesell.com/site-sell-backissues-026.html Make any required changes and then Analyze It! again. Remember, you can use your own brain here, too. Experiment a little. Your situation is unique. If you try several different formulas, you ll have a better chance of what will work best for your situation. Hey, we re almost home. Your Preview is great and you have a well-SEO d page. Time to do this… … click on the Build It! button. not be saved. Once a page is built, the SBI! WorldSubmitter automatically submits the page to the Search Engines. Actually, it submits the page to an intelligent system that analyzes whether it should submit the page. It recognizes pages and won t over- submit even if you re-build your page 100 times per day (when you edit your page). When you submit a page to a Search Engine, it will normally check to make sure that your site is up quite quickly. After that, it sends the real indexing spider a few days to several weeks later. So… It s a good idea to finish your page within a day or two of first building it. Yes, I know a page is never really finished, nor is a site. But you want it to be in a good shape for when that indexing spider comes knocking. Actually, it s the scout spider that usually comes within a day or two (AltaVista and Lycos send theirs immediately). The scout just checks to make sure your page is up. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 242
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Make Your Content PREsell! Happy with your preview? Just before you build your page, you should always hit the Analyze It! button for a complete Search Engine Optimization (SEO) analysis of your page. My buddy, the online guru SEO-analyzes your page according to 30+ rules. If your page violates any of them, the page that pops up tells you exactly what you need to do… Be sure to read the link that says… Click here for the best way to approach SEO. The two most important pieces of advice from that link are… 1) Experiment — don t be a slave to the SEO analysis. Experiment out of the box to find a formula that works best for your particular niche. See above for more details. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 241
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Make Your Content PREsell! This little tag is especially useful for headlines. If you have a headline that is long enough to break into two (or more) lines, and if one of those lines is much longer than the other, the headline will be more attractive if you force a break such that the two (or more) lines are about equal length. No need to enter
tags to create paragraphs in the Body Copy box, though. Why? Because SBI! recognizes two carriage returns (in the text that you enter) as a new paragraph. Of course, if you just want to add a single line break inside the Body Copy box, then use the
tag. Just type
right where you want to
break the line.. yes, just like I did here! ii) A center tag is most useful for Body Copy text. To center text, just turn this… Sophisticated pricing offers opportunities for extreme profit improvements. … into this…

Sophisticated pricing offers opportunities
for extreme profit improvements. (Note too, the
tag after opportunities. I did that so that I could force a line break to make the two lines of this text roughly the same length.) iii) Let s say that you want to bolden the word e-commerce. No problem, just write… e-commerce In order words, put a in front of the word and a right after it (see the / before the B in the closing tag ? That s what makes a closing tag. It tells your browser to bolden everything between the and the . Simple. Useful to know when you want to emphasize a word in the text by boldening it. iv) In the same way, RED The and tags before and after a word (ex., “RED” just above) turn it red. (Same for blue, green, purple and all the basic colors.) Important tip Whenever you use tags that have both an opening and a closing tag, do remember to use both of them. The closing tag (the one with the / in it) tells the browser to stop making those words bold, or centered, or whatever. If you don t put it in, the whole rest of your text will be bold, or centered, or whatever. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 240
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Make Your Content PREsell! If you re particularly sharp-eyed, you may have noticed a couple of things in the page above… 1) The home page ends with links to articles, even though I have not yet built any other pages. These are just sample links — they will not appear on the live page. When I build my TIER 2s, those will appear as text links at the bottom of the home page. So… see how I anticipate the future by leading into the articles (that are not really there yet)?… It is the author s hope that you enjoy and profit from these articles… 2) I have introduced a bit of ultra-basic HTML into the entry boxes themselves in order to improve the formatting. It s easy to do. I ll give you the most important tags here, just in case you ever want to use them (purely optional)… i) See the headline, Perfect Pricing Can Double Your Net Profits? I added a
tag after the word Pricing to force the rest of the headline to break onto the next line. So what I actually entered into the Headline box was… Perfect Pricing
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Make Your Content PREsell! Body Copy –This is your content. Pre-draft in a simple Notepad or text editor. Write a draft then revise. Copy and paste your draft to the Body Copy field. Even if you feel your content isn t quite perfect… build your home page. Keep moving forward — you can edit it at any time later, as we ll see in a few seconds. Live with if for awhile — you ll get ideas to improve it. If you re a perfectionist, don t be -you re better off building a page that you ll improve as you go along. Your content must always be informative and valuable/relevant to the keyword that your visitor searched — it must meet the needs of what your visitor sought at the engines. This makes your content valuable to the SEs, too. My friend, the guru, has included some invaluable strategies on how to get the most out of the Page Title, Keywords, Description, Headline and Body Copy. So no need to repeat it all here. Just click on the question mark… … to the left of each heading (ex., Page Title, Body Copy) to get the whole strategic scoop. Then click on the heading itself for the Practical what to enter here help. OK, all set? Have you completed the Page Title, Keywords, Description, Headline and Body Copy? Have you reviewed all the online help and made your entries as good as possible? Yes?… … Great! See the three buttons at the bottom?… Click on Preview It! to see what your page will look like… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 238
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Make Your Content PREsell! Seriously, it s important to provide this kind of detail on the spot, just before you actually enter the data into each of the boxes. Important tip What can I say? When you put my buddy, the guru and me together… you can t go wrong. So please… Use the online help and strategies. Use the online help and strategies. Use the online help and strategies. One more time? Ah, what the heck. If it will help you remember… Use the online help and strategies. The online help is so important. After all, it s fine to build a site. But if you don t build it so that the engines score it highly, you re losing a lot of business. Good, targeted business. OK, let s fill in the boxes for the home page of THEpricingAdvisor.com… Page Title — Search Engines give the Title special importance — so use your Specific Keyword (the Site Concept keyword in the case of your home page) in the Title at least once, not more than twice. Since people will read this in Search Engine listings, make it compelling — write it to get the click. Keywords — Enter your most profitable keywords or keyword combinations, separated by commas. The first one must be your page s Specific Keyword. Do not enter your keyword, or root of it, more than three times here. Description — Enter a description that uses the keywords wisely and that truly describes the page s content in a nutshell. Since people will read this in the Search Engine listings, write it to get the click. Headline — Enter the headline that will start your page. Make it compelling - humans see this first, not your Title (which only appears at the very top of the browser window). Search Engines also give special importance to the headline. So be sure to include your Specific Keyword in this box once, not more than twice. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 237
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Make Your Content PREsell! Bottom line… draft each entry in your text editor beforehand. Then just copy-andpaste. Easy as pie. You get two kinds of Guru-in-your-ear online help throughout SiteBuilder… 1) Practical do this help — If you click on a blue-underlined-linked word (like Page Title or Headline — see above), a small info-box pops up. It tells you what to enter into each box. For example, here s what the guru whispers in your ear if you click upon Page Title… The guru tells you to enter the Title, how many characters is best, the prime goals, and to include your Specific Keyword in the Title. Talk about all in a nutshell! 2) Online Help and Strategies — If you click on the , you get strategic advice. For example, if you click on the to the left of the Build Your Home Page headline, a smaller browser window pops up. It reviews the important strategic goals of your entire home page. Big picture advice like this usually summarizes what you read here, although there may be a few snippets of just-before-you-enter-youshould-know-this information, too. Now let s get a bit more granular… If you click on the icons to the left of each entry box (ex., Page Title or Headline), the pop-up gives more detailed and hands-on strategic advice. It tells you how to get the most out of each of these important elements of your home page, both for humans and Search Engines. This advice usually builds upon and deepens what I tell you here. Hey… … That s why they call the guru, the guru! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 236
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When you do that, you save your file as a text file (ex., Notepad)… Make Your Content PREsell! So save your text entries as a straight ASCII text file — you ll see this option when you FILE > SAVE AS. Use a dedicated text editor like Ultra Edit. If you use Word or some other word processor, make sure that you save your document as… Text Only with Line Breaks (*.txt) An example to demonstrate… … see how the quotes are straight? If you save it as a Word document… … see how the quotes are curly? Formatting like this can cause problems in an HTML document. Use straight text like this for all of the SiteBuilder boxes and all will be fine. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 235
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Make Your Content PREsell! Clicking on the Select this Style button takes you automatically to the Build Your Home Page. This page contains the Home Page Builder. The Home Page Builder is different than the builder that you will use for your TIER 2 and TIER 3 pages. It is a simple, inflexible form, while the other page builder uses a flexible, add-a-block approach. You do not add any blocks when you build the home page. Here s the Home Page Builder… Why make it so simple? Because there is one best way to introduce your site to your human and spider readers. Simply fill in the five boxes (shown above). It s best to prepare the text for all boxes ahead of time, especially the text that you will enter into the Body Copy box, for a couple of reasons… 1) For security reasons, the SiteBuilder times out after 30 minutes and asks you for your username and password again. Unfortunately, if you ve just spent 45 minutes writing all your content into the boxes below… you ll lose all your work when you time out. So… write it all out ahead of time. 2) It s easier to work in a text editor than in those teeny boxes. Why a text editor? Because that s the formatting of HTML. If you use curly quotes or apostrophes or other word-processor (ex., Word, WordPerfect, etc.) fancy formatting, you ll get weird symbols. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 234
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Make Your Content PREsell! Click on the Preview button on the Look and Feel Selector page. Do one final check to see if you are totally happy with your new style, resulting from your customization of the Site Elements, Logo and NavBar. Everything is to your liking? Fantastic! Click on the Select this Style button. We ll continue using our High Tech example… … and Site Build It! will rebuild your entire site in this updated Look and Feel. Now all your visitors can enjoy it, too! Try not to make a radical update too frequently. The goal of your site is to generate frequent repeat visits. Keep in mind the comfort zone that familiarity creates - visitors know what to expect and where to find it. Initiate adjustments only when there is a need — not just because it s easy to do so! Hey, we re a couple of blooming Michelangelos! Now that we ve tweaked our graphics, let s get out of our own way and let our words do the talking. Yes, it s time to build the home page… … I think you re ready, don t you? 8.5.6. Build Your Home Page Build your home page. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 233
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