Archive for January, 2008

Sri lanka web server - Make Your Content PREsell! The two critical pieces

Thursday, January 31st, 2008

Make Your Content PREsell! The two critical pieces of data that you need for a successful subscription process are your visitor s name and e-mail address. There are a couple of ways that you can set up the data entry boxes. You can either make the label short and sweet — E- mail Address — if you want the subscription block to be in the left margin of your page… or longer — Enter your e-mail address here — if you are planning to put it into the body of the page. (See below for more details.) The key is clarity — design it so that your visitor will know exactly what to do. Without that prized e-mail address, your information-packed e-zine stays with you. And it sure will get boring if you have to read your e-zine over and over again… …as the sole readership base! Where you want the data entry box located is also your decision. For example, if you intend to place a data entry box in the left hand margin of your Web page, you might consider clicking on the Below radio button… … to achieve this appearance… OR… if you choose To the Right button (this style works well if you intend to center the data entry box in the body of your Web page)… … it would look like this… There is one final decision to make and this involves where you want the subscription form to be on this page. The drop-down menu provides a range of options… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 434
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Affordable web design - Make Your Content PREsell! Then build this block

Thursday, January 31st, 2008

Make Your Content PREsell! Then build this block by choosing your options…. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 433
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Make Your Content PREsell! Let s say, (Photography web hosting) for example,

Wednesday, January 30th, 2008

Make Your Content PREsell! Let s say, for example, you want to include a subscription form within the content of a brand new TIER 2 KFCP. You ll do that via an Opt-in E-zine Block which you ll access from within the page-building process. Of course, you re not limited to soliciting subscriptions only from your TIER 2 KFCPs (although that is my recommendation). You can insert subscription forms wherever you like! More on this to come. STEP 1 As usual, your first step is to compose the content for your new page in a text editor (NotePad — Window users, or SimpleText — Mac users). You want to elicit e-zine sign-ups from within this page so focus on SELLING your free e-zine to your visitors (for a quick refresher about this strategy, click here.) It s easier to work in a text editor than in those teeny boxes. And secondly, for security reasons, the 5 Pillar Club times out after 30 minutes. Unfortunately, if you’ve just spent 45 minutes writing all your content into the boxes below… you ll lose all your work when you time out. STEP 2 Click on the Add a Page on SiteBuilder s control panel… Follow the instructions and online help/strategies and build this page the same way that you did for other pages on your site — pay special attention to the advice on Headlines. As always, you want to score well with your visitors and the Search Engines! Put the content from your text editor into the body of the page block. STEP 3 When you are ready to insert your subscription form, use the To insert a block here drop-down menu to select the Opt-in E-zine Block option… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 432
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Make Your Content PREsell! 11.2.2. (Web host) A Subscription Invitation

Wednesday, January 30th, 2008

Make Your Content PREsell! 11.2.2. A Subscription Invitation Not-to-be-Missed! Once you name your e-zine (and not before — the system is set up so that the naming process must happen first), you can start adding subscription forms into your Web pages. Think of your subscription form as a personal invitation to your potential readers to take advantage of your great (free!) e-zine. There are several ways that you can present your invitation… 1) build a full dedicated page about the benefits of subscribing to your e-zine, such as SiteSell does for its free e-zine SITE-SELL! (on the MYSS! 2002 site)…. http://myss.sitesell.com/s-ezine.html . 2) work a reference about your e-zine and a subscribe form seamlessly into the body of a particular TIER 2 or TIER 3 content page. For example… Want accurate, current, to-the-point info on Net marketing? Subscribe to SITE-SELL for usable value-packed information and strategies that will multiply your site s sales. 3) provide a text link on every content page to take your visitor to the right place to sign up for your wonderful e-zine. It can be as simple as… Click here to subscribe to SITE-SELL and stay ahead of the pack! 4) have a pop-under off your home page that you created specifically to get the opt-in subscription. 5) include an e-zine button on your NavBar to facilitate quick access to your subscription page. The key, as discussed earlier, is to provide your visitors with lots of opportunities to sign up. If they only see it once, the impact is minimal and the chances are high that your subscription form won t even register on your visitors mind. Remember, surfers skim. Get on their radar. Ready to be seen? It all happens with SiteBuilder at Site Central (login to the Club). (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 431
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Make Your Content PREsell! STEP 3 Begin the

Tuesday, January 29th, 2008

Make Your Content PREsell! STEP 3 Begin the shuffle game. Move, change, and/or delete these keywords until you come up with a short, descriptive, memory-jarring name that is satisfactory to you… and that will attract droves of subscribers. Let those creative juices flow. You want your e-zine to stand out from the crowd. Make it unique and appealing! STEP 4 When you have made a decision about the name, log into the Club and go to Site Central. Click on the MailOut Manager button. This action will take you to where you can name your e-zine… STEP 5 Simply enter the name of the e-zine in the corresponding text box under Name of E-zine. And then click on the Name Your E-zine button. Pay close attention that you choose the text field opposite the Opt-In E-mail Address List when you name your e-zine. Only SBI!-E (E-Goods) subscribers have access to multiple mailing lists (that include affiliate and customer addresses). Don t worry if you don t have your e-zine ready to go to press. Give your e-zine a name anyway, just to make the SBI! system happy! (You can always re-name it later -there s a separate re-naming function on the MailOut Manager page.) Please note… You will only see this page if an un-named e-zine exists. Otherwise, when you click on the MailOut Manager button at Site Central, you will go directly to the MailOut Manager page. Great! That takes care of that all-important first step. Now it s building time!… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 430
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Cheapest web hosting - Make Your Content PREsell! A more detailed explanation

Tuesday, January 29th, 2008

Make Your Content PREsell! A more detailed explanation about SBI!-E s expanded Mailout functionality is available in a separate Guide for SBI!-E owners. Before you can insert a subscription form on your KFCPs or as a pop-up off your home page, SBI! requires that your e-zine has a name. This critical first step fully activates the MailOut module and begins the publishing process (and this all starts with a click of the Mailout Module button, remember?). So fire up those creative neurons in the right-side of your brain and… 11.2.1. Name That Tune… Er… E-zine A name is a name is a name… Wrong! Finding the best name possible for your e-zine is critical. Your e-zine is a calling card that lands in your subscriber s mailbox at regular intervals. It is a direct reflection of you and your business –a branding tool, in other words. Everything about your e-zine (including its name) must be top-notch. Try to make the name… 1) short and catchy — create something that will stick in your reader s mind. Remember, most folks receive more e-mail than they sometimes want in a day. Pick an original and perhaps idiosyncratic name for your publication. Anything that makes your subscriber go… Oh, yeah, I remember signing up for that! … will help you escape the dreaded delete key. 2) descriptive — provide a hint for potential subscribers about what they can expect from your e-zine. Pique their interest and curiosity levels enough to sign up. 3) relevant to the content of the e-zine — be consistent and focused throughout your e-zine, from the top down. Nothing turns off readers faster than confusion and tangents. They subscribed for high-value information that they can use in their daily lives. Don t disappoint them! With these guidelines in mind, do this quick brainstorming exercise to create the best name possible… STEP 1 Write/type a short profile of your e-zine (its goals, type of content, target market, style, etc.). STEP 2 From this profile, choose 5-6 keywords that best capture the essence of your e-zine. (Pretend that you are describing your e-zine to someone but you can only use 6 words to make him understand.) (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 429
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Linux web host - Make Your Content PREsell! … it s a user-friendly,

Monday, January 28th, 2008

Make Your Content PREsell! … it s a user-friendly, easy-to-understand process… 11.2. Setting Up Your Opt-in E-zine Ready to get started building your opt-in e-zine? Login to the 5 Pillar Club, and make tracks for Site Central. Scroll down to the SBI! BusinessCenter and click on the Mailout Manager button… First things first. There is no point in creating a high-value e-zine if you don t have people to read it! So… how do you build an E-mail Address List for your first mailout? The most obvious way is to offer potential subscribers the opportunity to sign up for your e-zine directly from your SBI! site. You can also add to your Address List manually but that discussion comes later in the Guide. SBI! E-Goods owners who purchase the e-goods/e-commerce value bundle will be able to develop three kinds of E-mail Address Lists… 1) through an opt-in e-zine sign-up on their SBI! site (just like you have!) 2) through the sales of e-goods — a customer s name will be automatically added to a second list — the Product Address List– after a purchase. The SBI!-E owner will have the option to mail to a list of customers for each product, as well as to all customers across all products (if the merchant sells more than one type of product). Duplicate addresses, of course, will be removed. 3) through sign-ups for their affiliate program — the name of a customer or visitor that registers as an affiliate will automatically be included on the third and final list — the Affiliate Address List. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 428
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Make Your Content PREsell! … and you ve got (Web site designers)

Monday, January 28th, 2008

Make Your Content PREsell! … and you ve got yourself a great opportunity for some bonus income! Ad Reps will fill up the advertising space in your newsletter. Their fees are substantial (up to 50% of the advertising revenue), and they may not work with owners of smaller sized lists. Here are a few for you to check out… Advertising.com http://www.advertising.com/ B2B Works http://www.b2bworks.com/ Cybereps http://www.cybereps.com/ Opt-Influencec.com http://www.opt-influence.com/ OK. The crash theory course about building a great e-zine or newsletter is finished. Now it s time to create your own powerful communication and potential income- generating tool. And like everything with Site Build It!… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 427
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Make Your Content PREsell! attractiveness of the

Monday, January 28th, 2008

Make Your Content PREsell! attractiveness of the layout amount of advertising you sell in each e-zine. You have probably received e-zines with a two paragraph article, followed by two dozen ads. How effective do you think those ads are? How long was it before you unsubscribed? Quality newsletters only have a couple of paid sponsors per issue. This increases the value of the advertising for both the vendor and the buyer! Not so long ago, it was boom times for e-zine marketers. Advertising dollars were in abundance, as many CEOs tried to own this new medium. Today, however, the boom has quickly shifted to bust. Advertising dollars are in short supply, and CPM (Cost Per Mille, or per 1,000 subscribers) rates have fallen through the floor. Does that mean you can t sell ad space for your e-zine? No, but it does mean that unless your list is… extremely large (over 20,000 subscribers) extremely targeted extremely high quality You won t generate much in the way of income from it. To begin with, focus instead on weaving recommendations for products/services and/or merchants you represent into the body of your articles. You ll reap far better rewards, and you ll distinguish your newsletter from all the low-quality publications out there! One warning… don t publish an e-zine for the express purpose of making money. You won t. Your subscribers will see right through you, and will unsubscribe in an instant. Instead, publish an e-zine about a subject you love, one that is in your area of expertise. Focus only on providing your subscribers with solid value. Then, when the time is right, add a few sponsor ads to your newsletter. Bottom line? It all comes down to three things… Size Focus Quality Nail em all… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 426
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Adelphia web hosting - Make Your Content PREsell! Topica http://www.topica.com/advertise/ List Partners

Sunday, January 27th, 2008

Make Your Content PREsell! Topica http://www.topica.com/advertise/ List Partners takes a different approach to building your subscriber list. It offers a free affiliate program! Sign up, and your affiliates are encouraged to recruit new subscribers to your newsletter in exchange for cash or free advertising… List Partners http://listpartners.com/ 11.1.13. How a Free-zine Can Become An Income Generator If you take the time to build a quality newsletter with a large, targeted audience, you also get an added bonus… An income opportunity! I m talking about selling… … advertising space in your e-zine. How much you charge for advertising will depend on several factors… size of the list (you may charge a bulk fee, or per individual). Generally, you ll need a mailing list of at least a 1,000 readers before you can expect to generate any advertising revenue. focus of your newsletter (are your readers highly targeted?) affluence of your audience (does your newsletter attract single professionals with big disposable incomes?) subject of your newsletter (are you reviewing cookie recipes, or publishing high-end software reviews to engineers?) quality of the content (is it well written, informative, unique?) (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 425
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