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Make Your Content PREsell! … catches all ! Let s say that your domain is TVfishing.com (first thing that came into my head!). Your e-mail address ends in… @TVfishing.com. Here s what a catchall does… No matter what word precedes that ending part in your e-mail address, it will get to you! Yes, no matter what people enter… cod@TVfishing.com… or… halibut@TVfishing.com… or… sales@TVfishing.com… or… anything-at-all@TVfishing.com They all get to you. It s like having thousands of e-mail addresses. Depending upon your e-mail software, you can even set filters to file all incoming e-mail according to how they were addressed! And for outgoing e-mail, you can even make it look like you are sending e-mail from several different accounts… With Outlook and some other packages, you can simply set up several e-mail addresses on a single e-mail account. For others, you may to have to create several accounts if you want to appear to be sending from different addresses — not a problem, just a bit more of a bother. It will come in extra-handy when we add a newsletter subscription capability. But even now, it s nice to have an e-mail address that is yours, and that has so much flexibility. Q. 4 How many pages are allowed? No limit. Make sure each page covers a topic that relates to the theme of your site, your Site Concept. Also, after about 100, and especially after 200 pages, you ll have trouble getting the spiders to index all your pages. Q. 5 Can I use my own log file analyzer to track my Web activity? You know… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 496
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(button) Make Your Content PREsell! (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ 15. Frequently Asked Questions This FAQ answers the most frequently asked questions that we receive. Q.1 I assume that there are no restrictions with adding links to my other sites or to other affiliate programs? Q.2. Q.3 Q.4 Q.5 Q.6 Q.7 product? Do all of the sites have about the same layout? What is a catchall e-mail address? How many pages are allowed? Can I use my own log file analyzer to track my Web activity? What will the renewal cost be at the end of my full year? Will my visitors be able to order and download my digital Q. 1 I assume that there are no restrictions with adding links to my other sites or to other affiliate programs? Correct. Link to the URL of any Web site on the Net (except for hate, pornography, or other such objectionable sites). Q. 2 Do all of the sites have about the same layout? You may choose one of ten pre-designed style templates, or create your own free-form style. On top of that, you can customize or make modifications to your style at any time! SBI! will rebuild your whole site to reflect any new changes. Q. 3 What is a catchall e-mail address? It is called catchall because it literally… 495 (button)
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Make Your Content PREsell! 14. Keep On Keepin On… Well, that s it. You now know enough to… look deep within yourself and find your passion/knowledge create a site based upon that knowledge, full of HIGH-PROFITABILITY topics find affiliate programs that fit with what you know and love write content that PREsells and gets excellent CRs write content that also acts like honey to the Search Engine Bears. build traffic through a variety of strong techniques, including a lead-generating ezine. You stand at the start of a trend that will grow geometrically over the next three years… building income through content. Looking to build affiliate income? Great idea — the affiliate model of product distribution is set to explode. Selling your service online? Another super idea! Selling services online is without a doubt (I know, I know, I ve said this before) the most overlooked business opportunity on the Net. Now it s in your hands. Ultimately it all comes down to what one of my favorite entrepreneurs once said… How to succeed? Try hard enough. — Malcolm Forbes (1919-1990) There s nothing else. Go get em. … Send me a post card every now and then. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 494
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Make Your Content PREsell! Explore Click IN Analysis. Explore Click Through Analysis. Review Traffic Stats, and both Click IN Analysis and Click Through Analysis regularly. Watch for trends. Build on your successes, and either drop or improve what does not work. Create one off-site promotion with 2-3 special tracking links per week (or whatever fits for you). (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 493
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Make Your Content PREsell! Create your own e-zine. Re-read the sections that describe how to grow a profitable e-zine, one that will do a powerful PREselling job for you, sell your services, and/or sell your e-goods. Reread them every two months and ask yourself… … Self, am I doing the things it takes to grow my e-zine? 13.10. Know Your Visitors Analyze your traffic. Know and track the number of visits and visitors that your site receives on a daily basis and which pages are most popular. Know where your visitors come from and what keywords they use to find you at the Search Engines. It costs you EXPENSES (in both time and money) to generate your INCOMING traffic. Your OUTGOING traffic generates INCOME for you. Use Click IN Analysis to study the former, Click Through Analysis for the latter. Spend time and money only on the traffic-building techniques that bear fruit. Gear your content more and more towards what gets the click –that s what builds your income. Familiarize yourself with the Traffic Stats Report, what it delivers and what it means to you. Understand the Click Through and the Click IN information that Click Data delivers, and how it helps you increase your income and maximize returns on your expenses. Check out your Traffic Stats. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 492
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Make Your Content PREsell! Submit to the free Open Directory, and when it makes financial sense to do so, one or more paid directories (ex., Yahoo!, LookSmart). Broaden your bidding until you have placed bids for 100 keywords at the 8 biggest Pay-Per-Clicks. Monitor results and cut the engines that don t deliver. Consider Pay for Listing/Placement programs as they evolve. 13.9. Build Relationships… Publish Your Own E-zine A visitor may only visit your site once. A high-value, information-packed e-zine builds a quality, one-to-one relationship with your visitors that encourages them to return to your site again and again. Ongoing traffic! An e-zine that focuses on your visitors needs or wish list, builds their trust in you, and your product, service and/or merchants that you represent. And that in turn creates an open-to-buy attitude in your visitor s mindset (or open-to-hire , for you service sellers). And, of course, we all know what that means… income! As I said before… an e-zine/newsletter is not an option for you. It s a must-have. Acquaint yourself with the MailOut Tools, and prepare the first issue of your e-zine. Familiarize yourself with all the functions of the Mailout Manager so that you can use them on an as needed basis. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 491
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Make Your Content PREsell! 13.8. Build More Traffic Use the Pay-Per-Click Search Engines as a low-cost advertising method. The best cost-effective strategy is to work the niches. Bid on hundreds of less popular keywords related to your Theme-Based Content Site. Maximize ON-target visitors for the least amount of money. Bid a penny higher than the highest site that seems to reach your target visitor, as long as that bid makes financial sense. Keep ahead of your competition by sending in an updated mass-biddingsubmission template every 2-4 weeks. Your profit margin is generally much higher than that of an affiliate. You can afford to have a bigger bidding cap on your PPC campaign due to the substantial value of a lifetime client. Open an account at each of the 8 Pay-Per-Click engines. Create a mass- submission bidding campaign at Overture. Understand how to use directories. Open accounts with all 8 Pay-Per-Clicks. Get mass-submission template for each. Explore PPC HQ. Build a Overture Pay-Per-Click campaign. Learn more about directories. Learn more about paid programs. Build your site up to 15-20 pages. Then… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 490
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Make Your Content PREsell! Explore the Search Engine HQ. Understand the 3 Reports. List with Open Directory and a theme hub. Develop an OUTgoing link program. Follow your Submit-Spider-List Report and Keyword Ranking Report and Keyword Searches Report to track how your pages rank. Do this on a weekly basis. Improve your standings where necessary. As your site becomes more substantial (say 10-20 high-quality pages), publish your own e-zine and seed word of mouth buzz. Keep building your popularity program. Add other links (both ways) with major directories and theme hubs. Trade links with related, non-competing sites as you discover them. Remember, links go both ways (in and out). As your pages start to rank at the engines… Tweak, Link, Re-submit, Track. Then do it again. When a page hits the Top 10 for an engine… … STOP TWEAKING (but keep linking, as opportunities present themselves). Track which Keyword-Focused Content pages are doing well and reproduce those successes in your less successful pages. Return to DAY 6 and create more and more high-value content and then… Yup… Tweak, Link, Re-submit, Track the new pages. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 489
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Make Your Content PREsell! SBI! takes care of the submitting, spidering, indexing, and ranking for you. SBI! s WorldSubmitter automatically submits/resubmits pages to all the major free Search Engines. It also records the dates of submission to each. And then… SpiderWatcher watches/records spider activity. ListChecker watches/records the date that each page is listed in each engine. The Keyword Ranking Report shows how each page ranks during a search for its Specific Keyword. The Keyword Searches Report reveals which Search Engines are delivering traffic to your site, and through which keywords. Use free Search Engines to build a sustained traffic base. Try to get half of your pages in the Top 10 in at least half of the engines. Never, ever tweak beyond this! Don t try to get into the Top 10 for all pages in all engines… … you ll get old before you accomplish that. You ll drive yourself crazy wasting time like that. Actually, I d push the envelope on this advice one step further… If you have a spot in the Top 10 of one engine for any page, never try to make that page better… you ll go backwards more often than not. You ll be far better off creating new Keyword-Focused Content Pages than tweaking existing ones! Referral marketing is another important traffic-building strategy for your service business. PREsold visitors to your site are more open to your information and will tend to contact you more readily than those who arrive without a previous endorsement. Word-of-mouth buzz is what you need in order to create a steady stream of prospects. Get familiar with the four-step process of 1) submitting 2) spider-tracking 3) list- watching, 4) keyword-ranking. Then become comfortable with Search Engine HQ and its three reports… 1) Submit-Spider-List Report 2) Keyword Ranking Report 3) Keyword Searches Report. Start working on link popularity. Here s how to get started… When your site has reached 15-20 pages, list with Open Directory (only free directory of the major directories) and with one minor directory that is a theme hub related to your Site Concept. Remember, links go both ways (in and out). (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 488
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Make Your Content PREsell! Build a professional Look and Feel for your site. Build your home page. Review your MASTER KEYWORD LIST and select one of your best keywords for a TIER 2 page. Build one TIER 2 page. Use the Libraries. Explore the rest of SiteBuilder. Create one Keyword-Focused Content Page per day. Start with the TIER 2 pages. Then keep adding TIER 3 pages, 1 per day, 2 if you have the time. After 200 pages or so, you won t build much extra traffic at this site. Change your Search Engine Optimization (SEO) approach somewhat from page to page. Experiment with different numbers, frequencies and patterns of keywords until you find what works best. Once you ve maxed out on this site, start a new Theme-Based Content Site. Improve the rankings at your first site, while you start a new one! Quality counts. Don t just spew out page after page. To really be effective, OVERdeliver great content to your human visitors. Don t spend all your time impressing the spiders… after all, they can t buy anything! 13.7. Submit… And Build Free SE Traffic (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 487
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