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(button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ Make Your Content PREsell! Site Build It! and Make Your Content PREsell! are and TM 2001, 2002 SiteSell.com Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing. The author, Ken Evoy, and the publisher, SiteSell.com Inc, have made their best effort to produce a high quality, informative and helpful book. But they make no representation or warranties of any kind with regard to the completeness or accuracy of the contents of the book. They accept no liability of any kind for any losses or damages caused or alleged to be caused, directly or indirectly, from using the information contained in this book. Screenshots in this book are directly from publicly accessible file archives. They are used as fair use under 17 U.S.C. Section 107 for news reportage purposes only, to illustrate various points that are made in the book. Text and images available over the Internet may be subject to copyright and other intellectual rights owned by third parties. Some images copyright www.arttoday.com. SiteSell.com Inc. Hudson Heights, Quebec Canada J0P 1J0 513 (button)
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Make Your Content PREsell! Site Build It! E-Goods SBI! is about to become… The Next Generation of E-Commerce Web Hosting. Owners of SBI! E-Goods will have access to the complete functionality of what SBI! Basic offers now (that s what you currently have), plus they will be able to… sell e-goods exactly the way we here at SiteSell do — if you can create an e-book, collection of e-photos, sounds, music, cartoons, art, etc., this is for you. find their product s perfect price — yes, your very own pricing survey will make sure you don t leave any money on the table! (Pure MYPS! power!) get their own merchant accounts to take credit cards (in USD, CAD, pounds, or EURO) clear credit cards in real-time, the way we do, as well as enter orders manually (for offline orders and for payment of services). receive fast efficient payment –SBI!-E will EFT (Electronic Fund Transfer) your funds directly into your bank account. provide secure digital delivery — Once a customer purchases your e-good, SBI!-E totally automates its digital delivery upon completion of payment. Better still, we ll prevent your customer from making further unauthorized downloads, and provide a ton of back-end statistics to ensure your business is running as efficiently as possible. run their own affiliate programs! Yes, recruit a commission-driven sales force with your own 2-tier affiliate program! create and maintain multiple client lists (enhanced newsletter capability). Do a MailOut to opt-in subscribers, customer and affiliate lists. If you would like to sell a product or service online, there is no time like the present! Start creating your e-book, software, collection of photos, MP3s, or whatever else you plan to sell digitally. By the time you have your product ready to download, we ll be set to launch your business to the next level. Think about it… you don’t have to understand how the phone works to make a business call. That s the way E-Commerce Web hosting should be… and will be, soon. Keep your eyes and ears open for SBI! E-Goods. It s just around the corner! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 512
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Make Your Content PREsell! Consider also… the non-terminatable, transferable agreement and the limited number of affiliates — to prevent affiliate over-competition, we ll be closing this program soon. Together with lifetime commissions, 2-tiers and a limited membership, this program builds equity for the affiliate. Who s the right type of person for the 5P Program? People who want to build equity, not just join an income-of-the-day program… people who will form a Web-based group of sales professionals. Unlike most other programs, your 5P business cannot be terminated without just cause. And, once the program has developed a critical mass of seasoned online sales pros, the doors close to future applications. And that spells equity –true value for your business. The bottom line is simple… empower the motivated to build true equity… The 5 Pillar Affiliate Program http://affiliates.sitesell.com/ (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 511
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Make Your Content PREsell! Best On the Net If you would like to become a valued partner-in-sales, please investigate our 5 Pillar Affiliate Program (5PP). The 5PP was named The Best Program on the Net by affiliatesdirectory.com, a directory that tracks thousands of programs! And the 5PP continues to move even farther ahead. No program offers the unique tools, quality e-zine training support, and generous lifetime and 2-tier commissions that the 5P Program does. How cutting edge are the affiliate promotional tools? Here are just two fast examples. The following strategies can effectively promote Site Build It! … 1) The Affiliate Masters Course is a powerful tool that PREsells your prospective customer with outstanding content. All you have to do is encourage your visitor to register for the e-mail version (5 daily installments) or download the free pdf book version. SiteSell provides you with a Free Book Build It! tool that customizes the Affiliate Masters Course Book (i.e., inserts your unique affiliate link tags) with a click of the mouse. The course PREsells with excellent material and clearly shows why how SBI! can benefit them — how it can save them time and money. When your student buys, you get the commission! 2) The SBI! Sweepstakes is a refer-a-friend sweepstakes, or at least that s the way it looks, right?… http://sweeps.sitesell.com/ Yes and no. Yes, the potential customer sees a refer-a-friend sweepstakes. And… It is also a powerful traffic-multiplier for 5P affiliates. Each person who you send to this page refers friends, who refer friends, etc., etc. And they all get cookied to you! When any of them buy, you get the commissions! The 5 Pillar Program offers the Getting Started Action Guide to get you up and running with the most powerful of all its tools and strategies. Don t miss the chapter called the 2% Solution. Its cream-of-the-crop strategies will super-boost the launch of your online affiliate business. The 5 Pillar Program pays a generous commission on… 1) the first order by a customer who was referred by you 2) every subsequent order (for other products) by that customer… forever! 3) sales generated by affiliates who were referred by you. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 510
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Make Your Content PREsell! This is a great example of what I call targeted traffic. Obviously, someone who is searching on the term bodybuilding is going to be interested in your content. This is someone who has a good chance to become a customer! She reads your content. She finds your page about the use of handweights during aerobic conditioning to be especially interesting. You weave several links to merchants into that content, recommendations for… a book called Aerobics and Handweights, available at Amazon.com a retailer who sells HeavyHands, special hand weights that are easy to hold for just this purpose two videos that employ this technique. She clicks to visit the HeavyHands retailer. She purchases. The money goes into your merchant-partner s bank account. Your merchant s affiliate software also identifies that order as being referred by you. KAching! Commission goes into your account. Yes, the two of you have done business… in a sense, the customer has paid for your content with a percentage of the cost of those handweights that she bought. There are millions of consumers out there, waiting to discover your Theme- Based Content Site… … and I m right here to help you build it, every step of the way! (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 509
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Make Your Content PREsell! create content that pleases your visitor, warming her up for the sale at merchants who you will recommend simultaneously score highly at the Search Engines for all your keywords/topics. Remember this… If your site cannot be found, it s much like that proverbial remote tree in the forest… If it falls, but no one knows about it, does it even makes a sound? Your site, for all intents and purposes, does not exist if it cannot be found. OK, OK… that s not strictly true. There are several other ways to promote your site, and we ll cover all the important ones. But Search Engines and Directories are the most important. And that brings me to how Site Build It! provides you with the vehicle to drive to success… Site Build It! provides you all the tools necessary so that you do not have to fight technology. All the complexities disappear. All the mind-numbing, time-sucking tedious jobs are automated. From brainstorming and researching profitable topics to building elaborate Pay-Per-Click traffic-building campaigns, Site Build It! delivers all you need to build a successful affiliate business. In short… All you have to do is focus on what you already know and love… create content about a variety of topics related to the theme of your site. When that happens, money is made. Let s track how… 17.8. Byte 8 — Follow the Bouncing Buck Let s start with a Web surfer. You ll never actually meet this person, but the two of you are about to cross paths and do some business together. She lives thousands of miles away, on the other side of your continent. And she s doing a search right now at a Search Engine, something that interests her… … bodybuilding. She finds your Theme-Based Content Site, bodybuilding-for-show.com. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 508
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Make Your Content PREsell! … into a feeling of defeat and fatigue. So people start. They try. They quit. But everyone knows something about something! You have knowledge that other people don t. Information that other people would love to have. You just need a tech-free way to get it onto the Web, to be found, and then to convert that traffic into income. That s why Site Build It! s byline is… Building income through content. Let s look at how Theme-Based Content Sites accomplish this, and at how Site Build It! puts you on an equal playing field with the pros…. P.S. I made the part about sheep up. But just about every other product that you could imagine is, or will soon be, sold via an affiliate program. 17.7. Byte 7 — The Theme-Based Content Site What exactly is a Theme-Based Content Site? It is a site that is based upon a theme (duh!). Each and every page of that site focuses upon a single topic that is related to that theme. For example… Your theme is golf. Topical pages would include… the Masters the British Open Tiger Woods etc., etc. We call each topic a keyword, and we call each topical page a Keyword-Focused Content Page. This site could easily grow to over 200 such pages, each of which focuses upon a different topic, all of which are related to your theme. The net sum of all the information on all your pages forms the CONTENT of your site. Taken all together, this tightly focused, themed site scores well at the engines for hundreds of golf-related terms. And that brings you lots and lots of TARGETED traffic. The two big keys are… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 507
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Make Your Content PREsell! The affiliate provides links from her site to certain books on the Amazon site, books that are related to the affiliate s site content. Amazon uses special software that tracks who sends each visitor. If and when the visitor buys, Amazon pays the affiliate a commission. The affiliate never has to… write a book process an order ship a book answer customer support e-mails from angry customers who wonder where the shipment is. And the same applies to any product that is sold in this way… CDs, travel, domain names… … even sheep! It s the best opportunity for the average person interested in e-commerce, and for small businesses that want to build targeted traffic to their main sales site. But… Affiliates are not immune to the standard rules of the business world. Those who work, and work well, succeed. Those who are looking to get rich quick are once again heading for disappointment. Let s forget about the get rich quick types — even hard-working affiliates have trouble. Only sophisticated professionals generate thousands, or tens of thousands, of dollars per month. As a matter of fact, hordes of affiliates give up on one program and try another, and then another… over and over again. Why? Because things are just too darn complicated… The average person simply does not know HTML, and never will. FTP? Nope. CGI programming? Javascript? Ha! Master the challenge of causing a site to be found by the Search Engines? All of a sudden, that burst of enthusiasm has changed… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 506
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Make Your Content PREsell! Most small businesses get stuck right after STEP 1. They can t build traffic in a cost- effective manner. They do spend a lot of money to build a store, stock inventory, and then… … they wonder where the orders are. What about big companies? Well, they understand the need for traffic. So they blow millions on Super Bowl ads. One small problem… people have to write down the URL and visit later… after the show. Not. Oh yes… this need for traffic brings up one more thing you can sell… Your traffic. Since so many sales sites need traffic, why not build a site that generates targeted traffic and then sell that traffic to sales sites that sell products are related to the content on your traffic-generating site? And that brings us pretty close to how you are going to succeed at your business on the Net. 17.6. Byte 6 — The Affiliate Business In 1997, Amazon.com launched the concept of affiliate programs into prominence (they weren’t the first, but they were the first to do it big-time!). Amazon, of course, sells books (and tons of other merchandise now) online… and only online. Books, of course, offer information on millions of different specialized subjects. And there are squillions of Web sites out there, on an incredible variety of subjects. So Amazon figured… … Why not convert those sites into specialized, niche book shops for us? We ll pay a commission when a site refers a customer who buys a book. And that s how Amazon started one of the first affiliate programs (AKA associate or referrer programs). Here s how an affiliate program works, using Amazon as the example… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 505
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Make Your Content PREsell! Naturally, since humans have to choose, and since that takes time, directories contain far fewer sites than Search Engines, but they are usually of a higher quality. What does that mean to you, the searcher? Well, if you are looking for a highly specific, unusual topic (say cactus propagation ), I d use a Search Engine — they are more likely to provide you with a good variety of sites about rarer information. But if you re looking for rather common, generic information, a directory might serve you better since human editors have already done some sifting and chosen the higher quality sites from thousands that deliver content on that common topic. 17.5. Byte 5 — Do Business on the Net Now that you know how to use the Net for e-mail and surfing and searching, you re ready to do business on the Net. And that, my dear prot g , is all that e-commerce really is… … business on the Net. What kind of business? Any kind… sell stuff… books, CD-ROMS, cement mixers, whatever sell eGoods… e-books, music (MP3, RingTones for cell phones, etc.), graphics (cartoons, photos, etc.) sell your services… bookkeeping, database programming, consulting in any of a zillion possible fields. So please… don t get overwhelmed with that term e-commerce. It s nothing more than… STEP 1) Merchant erects site that is selling hard goods, eGoods and/or services. STEP 2) Prospective customer finds that site. STEP 3) Customer buys. STEP 4) Customer pays, usually by credit card. STEP 5) Credit card clears and merchant receives money. STEP 6) Merchant delivers whatever was sold. STEP 7) Merchant supports customer. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 504
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