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Make Your Content PREsell! http://www.yahoo.com/ http://www.dmoz.org/ So… back to the question… How do I find a site that delivers the information that I want? Once you visit a Search Engine or directory, all you have to do is enter your topic and hit the Search button. Want information about NASDAQ stocks? Enter NASDAQ stocks , like this… … and hit the Search button. What s the difference between Search Engines and directories? It lies in how sites become listed with them. Let s start with Search Engines… Each Search Engine sends a computer program called a spider out onto the Web… … Spider? Web? Get it? Hey, no one said techies were the most imaginative types! Anyway, this spider visits heaps of sites every day. It reads each Web site, much like your browser does, and sucks all the information home, into its Search Engine s database. Directories are a different beast from Search Engines. They are sort of like the Yellow Pages of the Internet. They do not spider Web sites. Humans review and decide what gets in — think of them as gigantic bookmark lists, organized into categories and sub-categories, and sub-sub-categories, etc. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 503
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Make Your Content PREsell! … a topic dear to my heart! 17.4. Byte 4 — Seek and Ye Shall Find! The Internet is often called The Information Highway. But once you find a site that delivers what you want, there are so many links that take you down so many side roads, it would be more appropriate to call it The Information Byway. It s amazing how you link from one site to the next, to the next, until finally you find yourself asking… … How the heck did I get here? But, before you get lost, you have to start somewhere. And that begs the question… How do I find a site that delivers the information that I want? And that is where Search Engines and directories come into the picture. Search Engines and directories are the most common resources that surfers use to find sites. They are themselves Web sites. Here are three examples of Search Engines… http://www.altavista.com/ http://www.google.com/ http://www.lycos.com/ And here are two examples of directories… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 502
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Make Your Content PREsell! 17.3. Byte 3 — Explore the World Wide Web The World Wide Web is not the Internet. Like e-mail, it is just another way to use the worldwide network of servers that make up the Internet. Basically, a Web site is a collection of HTML documents, graphics, and programming that sits on the server of a Web host. Each Web site has a domain name (ex., abc.com or xyz.net). That domain name is the address of that site on that server. So when you enter http://www.wherever.com… … into your browser s address bar and click go, your browser goes to the corresponding HTML document on that server and reads the document, then shows it to you. The backbone of any Web site is the HTML document. This is a text document that uses a very simple language to tell your browser software what the Web page should look like… how to lay out the text, graphics etc. It can also contain javasript, receive cgi programming, etc., that delivers special functioning to the browser software. And presto… after your browser interprets all that stuff on the HTML document, you see a wonderful,informative Web page… … if they re using Site Build It!, that is! So a Web site is really nothing more than its collection of HTML documents, graphics, and programming. Of course, it would be tedious for you to enter each address of each page over and over again. And that s where the hyperlink comes in! All you have to do is click on a link, which sends your browser to the address of that link. Your browser reads the HTML of that page, and you see another Web page. This simple concept makes it as easy to click from one page of a site to the next one on the same site… … or to a page on a different Web site that sits on a server on the other side of the world! Click… click… click… … you re surfing! How do you find Web pages about certain subjects? Ahhh… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 501
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Make Your Content PREsell! … it goes to the server that Betty uses to access the Net… … and into the betty e-box of wherever.com, on that server. Your e-mail sits there until Betty chooses to get her e-mail. Betty, of course, has entered her address into her e-mail software so that her software knows where to go to get her mail. She has also entered her unique username and password so that only she can get her mail. The same thing happens when someone sends you e-mail. By the way, wherever.com could be the domain name of your Internet Service Provider (ISP). An ISP is a company that provides your on-ramp to the Internet (via dialup, cable, DSL, etc.), so you can get and send e-mail, and surf the Web. In this case, your e-mail sits on their server. Or wherever.com could be your own domain name that you have registered. In this case, your e-mail sits on the server of the company that hosts your domain name. The company that hosts your domain name will also host your Web site — so it s called a Web host. These two kinds of services, ISP and Web host, might be provided by the same company. Or not. It does not matter, because the two functions are independent of each other. Many people get this confused, so let s restate this… Think of an ISP as an on-ramp to the Net. An ISP provides access to the Net so you can surf the Web and get/send e-mail (through an address that ends in @TheirDomain.com ). Think of a Web host as a commercial realtor who rents you space for your e- business. A Web host rents space on its server… for your Web site (so that folks can see it as they surf the Net) to get e-mail at @YourDomain.com (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 500
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Make Your Content PREsell! … the place where the strings of the Internet meet. And think of the strings as those high-speed lines that transmit all the data of the Internet. Yes… I know I m oversimplifying a bit. But do you want it simple… … or do you want my techies to e-mail you their explanation? OK, so where was I? Oh yes, servers! See this big computer… … with all the little ones connecting to it? The big one is a server. One of the little ones is yours! No matter how you get on on the Internet (or Net), you go… 1) through a line (whether it s a phone line, cable, even satellite!) 2) to a server, which is connected to rest of the Net through all those strings 3) and then you re ready to do, well, whatever you want to do! And what do you want to do? Well, the two most common uses of the Net are getting/sending e-mail and surfing the World Wide Web… 17.2. Byte 2 — Get and Send E-mail What happens when you send an e-mail to your friend, Betty, whose address is betty@wherever.com? Well, that domain, wherever.com, is an address that is registered as being at a certain place on a certain server. When you send an e-mail to betty@wherever.com… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 499
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Make Your Content PREsell! 17. E-commerce Primer for Newbies (Not Dummies) Fairly new to the Net? Does that term e-commerce leave you feeling left out? Do you want to know all about… This Internet thing and… Can my business get on it? or… How can I make a business on it? Relax… … We ll whip the Net down to byte-sized chunks… 17.1. Byte 1 — The Internet is Just a Network Think of all your friends and associates. You talk to some people, who talk to others and so forth and so forth. All together, you form a network. Guess what? The Internet is exactly the same, except the friends are computers… … and they are all over the world. See each of those computers in the illustration above? Well, those are not your computers. They are servers. Uh-oh, what s a server? A server is more powerful computer that forms part of the actual net of the Internet. Think of a server as… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 498
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Make Your Content PREsell! … I ve been thinking and thinking on this. But I can t think of a truly useful stat that we don t provide. But if you can, please let us know at sbi support@sitesell.com. We ll add it. Q. 6 What will the renewal cost be at the end of my full year? The renewal costs have not been determined… … but knowing SiteSell, they will be very affordable. Likely the lesser of whatever the dynamic price happens to be when you renew, or what you paid at the time of purchase. Q. 7 Will my visitors be able to order and download my digital product? This will be possible with the launch of Site Build It! E-Goods. For a small fee you ll be able to upgrade to SBI!-E, and receive… order processing. digital delivery of e-goods mailout module including multiple lists. 2-Tier customizable affiliate program In short, you ll be able to manage your e-biz exactly the way that SiteSell does now. All at no extra charge, except for a small % fee on each transaction. Watch for announcements in upcoming issues of SBI! Xpress. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 497
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Make Your Content PREsell! … catches all ! Let s say that your domain is TVfishing.com (first thing that came into my head!). Your e-mail address ends in… @TVfishing.com. Here s what a catchall does… No matter what word precedes that ending part in your e-mail address, it will get to you! Yes, no matter what people enter… cod@TVfishing.com… or… halibut@TVfishing.com… or… sales@TVfishing.com… or… anything-at-all@TVfishing.com They all get to you. It s like having thousands of e-mail addresses. Depending upon your e-mail software, you can even set filters to file all incoming e-mail according to how they were addressed! And for outgoing e-mail, you can even make it look like you are sending e-mail from several different accounts… With Outlook and some other packages, you can simply set up several e-mail addresses on a single e-mail account. For others, you may to have to create several accounts if you want to appear to be sending from different addresses — not a problem, just a bit more of a bother. It will come in extra-handy when we add a newsletter subscription capability. But even now, it s nice to have an e-mail address that is yours, and that has so much flexibility. Q. 4 How many pages are allowed? No limit. Make sure each page covers a topic that relates to the theme of your site, your Site Concept. Also, after about 100, and especially after 200 pages, you ll have trouble getting the spiders to index all your pages. Q. 5 Can I use my own log file analyzer to track my Web activity? You know… (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 496
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(button) Make Your Content PREsell! (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ 15. Frequently Asked Questions This FAQ answers the most frequently asked questions that we receive. Q.1 I assume that there are no restrictions with adding links to my other sites or to other affiliate programs? Q.2. Q.3 Q.4 Q.5 Q.6 Q.7 product? Do all of the sites have about the same layout? What is a catchall e-mail address? How many pages are allowed? Can I use my own log file analyzer to track my Web activity? What will the renewal cost be at the end of my full year? Will my visitors be able to order and download my digital Q. 1 I assume that there are no restrictions with adding links to my other sites or to other affiliate programs? Correct. Link to the URL of any Web site on the Net (except for hate, pornography, or other such objectionable sites). Q. 2 Do all of the sites have about the same layout? You may choose one of ten pre-designed style templates, or create your own free-form style. On top of that, you can customize or make modifications to your style at any time! SBI! will rebuild your whole site to reflect any new changes. Q. 3 What is a catchall e-mail address? It is called catchall because it literally… 495 (button)
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Make Your Content PREsell! 14. Keep On Keepin On… Well, that s it. You now know enough to… look deep within yourself and find your passion/knowledge create a site based upon that knowledge, full of HIGH-PROFITABILITY topics find affiliate programs that fit with what you know and love write content that PREsells and gets excellent CRs write content that also acts like honey to the Search Engine Bears. build traffic through a variety of strong techniques, including a lead-generating ezine. You stand at the start of a trend that will grow geometrically over the next three years… building income through content. Looking to build affiliate income? Great idea — the affiliate model of product distribution is set to explode. Selling your service online? Another super idea! Selling services online is without a doubt (I know, I know, I ve said this before) the most overlooked business opportunity on the Net. Now it s in your hands. Ultimately it all comes down to what one of my favorite entrepreneurs once said… How to succeed? Try hard enough. — Malcolm Forbes (1919-1990) There s nothing else. Go get em. … Send me a post card every now and then. (button) (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (Order now > http://buildit.sitesell.com/) Order now > http://buildit.sitesell.com/ (button) 494
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